NIXON

Nixon Watches, founded in 1997 by Chad DiNenna and Andy Laats in Encinitas, California, is an American watch and accessories brand that initially catered to the action sports market. They started by selling watches in surf, skate, and snow shops, gaining popularity with surfers for their tide-telling capabilities and unique designs. Nixon has since expanded into a global brand, offering a wider range of products including apparel, leather goods, and accessories.