About Us



Conveniently located between Los Angeles and Orange counties, in the city of Cerritos, our family-owned business has been serving the surrounding communities since 1988. Beginning our fourth decade, we strive to offer the highest level of personalized customer service in watch and jewelry sales and service as possible. An Authorized Dealer for several brands, New and Pre-Owned, we ship worldwide and offer special incentives for visiting guests.

We specialize in New and Pre-Owned luxury timepieces, as well as
custom jewelry designs including bridal and loose diamonds, at competitive prices.

Guaranteed Authenticity

WatchWorks is committed to providing fully evaluated, serviced and value driven timepieces with uncompromised provenance. With Pre-Owned Timepieces, our watchmakers ensure to restore to manufacturer operating standards.

Driven By Passion

We are watch enthusiasts ourselves! Only a watch and jewelry aficionado truly understands and appreciates the intricacies of the manufacturing process. Did you know it takes one year to manufacture a Rolex watch, meanwhile, it takes about 11 hours to manufacture a Toyota automobile! This is just one of the reasons why luxury timepieces can be rather expensive. One of our friends, The late Mr. Severin Wunderman, a visionary who started Gucci Timepieces a few decades ago and later resurrected Corum Timepieces, once told me his watch business was only 5 percent of his revenues but 95 percent of his headaches. I asked “why are you still in the watch business?” he replied, “I love it and can’t be away from it”.
This is why we stay in the watch and jewelry business.